Just a quick note before I get down to grading. In response to my post on the game of life, Carl writes:
I’m not sure I’m on board with this:
[O]ne of the reasons I find the ideas so attractive is precisely that meme theory treats signs as objects. Rather than treating signs as mere representations of something else, meme theory treats signs themselves as objective reality. So unlike common views of language where you have one thing, the world of objects, and another things, the world of signs representing objects, in meme theory you have one flat plane where there are physical objects and signs as well.
Well, other than getting to call things ‘objects’ rather than calling things things, what’s the advantage here? I see that we clean out the mediating discourse of ‘representation’, but if the ’signifier’ kind of object doesn’t occur without the ’sign’ kind, and neither occurs without the ’signified’ kind, isn’t there an important and realistic claim about the nature of those objectivities embedded in the idea of representation that is simply obscured by flattening the ontology?
I’m still working out how far I’m willing to go with the whole treatment of signs as objects move as things get complicated very quickly. This was a move that Dan recently proposed in comments, and which I’ve been pushing for quite some time under the mantra that language is not simply about something, but also is something. This move could be called, in honor of Freud, the “psychotic move”, for as Freud observed in his essay “The Unconscious”, schizophrenics treat words as things. Under this model, signs would not be representations of things, but rather would enter into relations with or assemblages with things. This might nicely account for the fluidity of reference in a number of respects. Part of this move follows from a self-reflexive demand of my own philosophy. Insofar as I’m trying to break down the whole distinction between nature and mind that’s vexed philosophy since the 17th century, this leads to the conclusion that any philosophy (or other cultural artifacts) is itself an assemblage of objects. The question then becomes that of determining what sorts of peculiar objects signs are and how these function.
I suspect that anthropologists– and I feel very bad about my recent exchange with Jerry –are critical of memes for the same reason that I was critical of memes when I first encountered the theory about five years ago: Here we have these undereducated cowboys claiming to have discovered a whole new realm of investigation– memes –when we have had semiotics and linguistics for decades now. When you read Dawkins and Dennett on memes you get the sense that they are reinventing the wheel, and in a number of instances poorly. Dawkins baldly admits somewhere or other that he doesn’t know enough about the social sciences, linguistics, and cultural theory to know how well his theory resonates with their findings. In a number of respects, I think the meme theorist stands to learn far more from the semiotician (and cultural theorists like the anthropologist) than the semiotician has to learn from the meme theorist.