Whenever the concept of memes comes up it seems that people get really incensed. I’m baffled by this reaction. What is it about this concept that gets folks so worked up? I certainly understand the point that meme theory is underdeveloped, but this is a call for theoretical elaboration and development, not outright rejection. I get the sense that memes get some worked up for one of two reasons. On the one hand, I sometimes sense that hostility to the concept of memes is really driven by disciplinary territory disputes. Here you have the upstarts like Dawkins and Dennett come along, spout the word “memes”, and suddenly everyone yahoo that knows nothing about social theory or the broad and deep discipline of semiotics gets all excited. I wonder whether there isn’t a little of resentment and envy at work here. On the other hand, I get the sense that some associate memes with socio- and psychobiology (more on this in a moment).
From the standpoint of object-oriented ontology, I find meme theory extremely attractive precisely because meme theory treats memes as real objects or actors in the world. Here, more specifically, are the reasons that I find memes attractive:
1) Far from falling into vulgar socio- and psychobiology, meme theory allows us to tell a far more complex story about human beings and behavior. The central thesis of meme theory is that at some point in human biological history a new type of replicator emerged in contrast to gene replicators. Genes are replicators in the sense that they are units of some sort that get copied or replicated through reproduction. Under Dawkin’s formulation, at least, the “aim” of genes is not the advantage of the organism, but to get themselves copied through reproduction. In this respect, genes construct vehicles (bodies, organisms) as strategies for getting themselves replicated.
Just as we do not act primarily for the welfare of our cars but use cars for our own aims, genes aren’t primarily “interested” in the welfare of bodies or organisms. This comes out with special clarity in the case of the preying mantis, but also my favorite animal, the octopus. In the case of the preying mantis, of course, the female devours the male preying mantis’s head after mating with him. In contributing half his genes the male has done his work. His sole value after mating consists in contributing nutrients to the impregnated preying mantis. Moreover, were the male to go his happy way after mating he might mate with other females, generating dangerous competitors to the offspring of his first mate. Cruel world. The case is similar with the octopus. After the female octopus is impregnated she finds a well protected cave or pipe and lays her eggs around the mouth of the cave opening. For the next few weeks after laying her eggs she never again leaves the cave, but rather spends all of her time jetting water over the egg sacks hanging from the cave opening and cleaning the eggs with her tentacles. Once the eggs hatch the female octopus is free to leave the cave, but at this point she is so weakened from lack of food (she hasn’t hunted during this whole time) and is very quickly, and somewhat ironically, devoured by the fish and crabs that she previously feasted upon. Once again, the genes of the female octopus were not acting on her behalf, but rather she was a vehicle or strategy for getting her genes replicated. When that replication is complete her job is done. Cruel world.
read on!
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One of the most attractive, problematic, and astonishing features of Badiou’s ontology is his strictly extensional understanding of sets or multiplicities. A set is not defined by its members sharing a common predicate or quality, nor by the relations among members of the set. Rather, a set is defined strictly by its extension or the members that belong to that set. From the standpoint of 20th Century French and German Continental philosophy, this thesis cannot but be a heresy, for the predominant trend in Continental thought has been a relational conception of entities. Whether we are speaking of language as a diacritical set of negative oppositions as defended by the structuralists and the post-structuralists, or Heidegger’s being-in-the-world where entities, the ready-to-hand, are defined by the relational networks to which they belong, the predominant trend has been to treat beings as bundles of relations such that the entity is nothing apart from its relations. In a spirit similar to Deleuze’s declaration that relations are always external to their terms, Badiou will have none of this. For Badiou entities are not defined by their relations and there are no intrinsic or internal relations that define the being of the entity. Rather, they are simply defined by their relations.
Now all of this sounds silly and unremarkable so long as we don’t contrast Badiou’s extensional notion of sets with the relational ontologies that have predominated during the 19th and the 20th century. If to be an entity is to be a bundle of internal relations, it follows that entities cannot be grouped in any way we might like. Rather, a model of the world based on internal relations dictates that each entity necessarily has a place within an Order and that the entity is nothing apart from this order. Thus the phoneme {c} is nothing apart from other phonemes such as {p}, {b}, {f}, etc., by virtue of the differentiality that allows it produce different senses at the level of the signifier: cat, pat, bat, fat. Insofar as these phonemes take on their value (in the linguistic sense of “value”) differentially in relation to one another, they are nothing independent of their relations to one another. This is what it means to say that each entity takes on a place within an Order. The Order is the totality of internal relations defining a system or structure, whereas the places are locations within that Order relative to the other terms. Because the relations are internal to the various beings in the Order, there is thus a Law that governs these beings and exhausts their being, legislating how they can and cannot act.
Developing a
Take, for example, the process of group formation. You have all of these people that are themselves individual assemblages. These individual assemblages or persons might themselves have network relations of various sorts among one another forming larger-scale assemblages. For example, there might be friends and lovers among this population. The question then becomes that of how we pass from a mere aggregate of people and assemblages to a global assemblage composed of all the people in the population. 

