Whenever the concept of memes comes up it seems that people get really incensed. I’m baffled by this reaction. What is it about this concept that gets folks so worked up? I certainly understand the point that meme theory is underdeveloped, but this is a call for theoretical elaboration and development, not outright rejection. I get the sense that memes get some worked up for one of two reasons. On the one hand, I sometimes sense that hostility to the concept of memes is really driven by disciplinary territory disputes. Here you have the upstarts like Dawkins and Dennett come along, spout the word “memes”, and suddenly everyone yahoo that knows nothing about social theory or the broad and deep discipline of semiotics gets all excited. I wonder whether there isn’t a little of resentment and envy at work here. On the other hand, I get the sense that some associate memes with socio- and psychobiology (more on this in a moment).
From the standpoint of object-oriented ontology, I find meme theory extremely attractive precisely because meme theory treats memes as real objects or actors in the world. Here, more specifically, are the reasons that I find memes attractive:
1) Far from falling into vulgar socio- and psychobiology, meme theory allows us to tell a far more complex story about human beings and behavior. The central thesis of meme theory is that at some point in human biological history a new type of replicator emerged in contrast to gene replicators. Genes are replicators in the sense that they are units of some sort that get copied or replicated through reproduction. Under Dawkin’s formulation, at least, the “aim” of genes is not the advantage of the organism, but to get themselves copied through reproduction. In this respect, genes construct vehicles (bodies, organisms) as strategies for getting themselves replicated.
Just as we do not act primarily for the welfare of our cars but use cars for our own aims, genes aren’t primarily “interested” in the welfare of bodies or organisms. This comes out with special clarity in the case of the preying mantis, but also my favorite animal, the octopus. In the case of the preying mantis, of course, the female devours the male preying mantis’s head after mating with him. In contributing half his genes the male has done his work. His sole value after mating consists in contributing nutrients to the impregnated preying mantis. Moreover, were the male to go his happy way after mating he might mate with other females, generating dangerous competitors to the offspring of his first mate. Cruel world. The case is similar with the octopus. After the female octopus is impregnated she finds a well protected cave or pipe and lays her eggs around the mouth of the cave opening. For the next few weeks after laying her eggs she never again leaves the cave, but rather spends all of her time jetting water over the egg sacks hanging from the cave opening and cleaning the eggs with her tentacles. Once the eggs hatch the female octopus is free to leave the cave, but at this point she is so weakened from lack of food (she hasn’t hunted during this whole time) and is very quickly, and somewhat ironically, devoured by the fish and crabs that she previously feasted upon. Once again, the genes of the female octopus were not acting on her behalf, but rather she was a vehicle or strategy for getting her genes replicated. When that replication is complete her job is done. Cruel world.