A great deal of the anguish I feel over the BP oil catastrophe lies not only in the ecological damage it has wrought, but in what a missed opportunity this is turning out to be. As I remarked in a previous post on the disaster, this is a prime moment to enact a progressive version of what Naomi Klein calls “the shock doctrine“. The Obama Glee Club has focused on how he’s doing everything he possibly can to stop the link and ensure that clean up proceeds apace. However, this misses the point. Discontent with Obama’s handling of the oil spill revolves not so much with how he’s dealing with the spill itself– though there’s plenty to be discontent with there as well –but with his failure to seize this opportunity.

One of my central reasons for voting for Obama was his profound rhetorical ability. It is my view that we exist at a point in history where it is of crucial importance to shift the reigning commonplaces underlying American politics. For thirty years our airwaves have been filled with neoliberal propoganda, convincing us that the primary function of government is to create an optimal business environment and that the best way to achieve this goal is through the privatization of government functions and through the deregulation of all markets and industries. On the one hand, the thesis runs, the private sector knows best how to run things and government botches everything it puts its hands on. As Reagan famously said, “government is not the solution, it’s the problem.” And indeed, in the late 70s when neoliberalism began to ascend from a wacky fringe position defended by only a few cranks to a hegemonic ideology constituting the common sense of the American public, there was good reason for being suspicious of the government. On the other hand, the argument runs, where business flourishes money will trickle down to average people, improving their standard of living. As the old saying goes, “a rising tide lifts all boats”.

The BP oil disaster is not simply an ecological and economic catastrophe, but is a symptom or a symbol of all the failures of neoliberal ideology. And this is precisely what has been largely missing in Obama’s handling of the issue. What we need right now is not someone who seeks bipartisan legislation, nor someone who works quietly and competently behind the scenes. No, what we need right now is a Lacanian master.

Perhaps the best way to understand Lacan’s discourse of the master is in terms of the moment of kairos in rhetoric. In Greek, kairos means the “right or opportune moment.” The rhetor is the person who is adept at taking advantage of the opportune moment to generate action that leads in the right direction. Situated in terms of Lacan’s discourse of the master depicted above, we see the top portion of the graph pointing from S1 to S2. S1 refers to the master-signifier, whereas S2 refers to the battery or collection of free floating signifiers. The function of the master, the kairotic act of the master, lies in unifying the chaotic and free floating battery of signifiers (S2’s) under a master-signifier that renders them structured and intelligible.

And this has been precisely what is missing in Obama’s presidency so far. If Obama has failed to step up to the plate, this is not because he is dealing with a recalcitrant congress or an obstructive opposition party, but because he has failed to step up to the plate and perform the kairotic act. Here we have an event that is going to have massive economic and ecological impact that will reverberate for years, an event is a direct outcome of deregulation and corporate greed, an event that will, in one way or another effect all Americans, and we have an administration that refuses to quilt this event into a whole series of events that have buffeted both the country and the world. In Difference and Repetition Deleuze speaks of repetition in terms of resonances, echoes, and reflections of the past. In repetition the present actuality somehow is haunted by all sorts of other past events.

It is precisely something like this that is the case with the BP oil catastrophe. The oil catastrophe echoes and resonates not only with past oil catastrophes, but with the financial collapse, the West Virginia mining disaster, the exploitation of American tax payer dollars by contractors in Iraq and Afghanistan, the exploitation of American citizens by insurance companies, and on and on. If there were ever a moment to quilt together our economic woes, the impending environmental apocalypse, and rampant corruption among the corporations and government as a result of neoliberal ideology, this is that moment. Obama needs to step up to the plate and take advantage of this moment, performing a Kennedyesque moment not unlike that of persuading the American people to go to the moon.

The point isn’t that Obama will necessarily be successful in all that he asks for, but that asking for it plays an important function in structuring the dialogue and changing popular consensus as to what the function of government is and whether or not corporations truly are the best at running things. Now is the time to ask for big things. While I am aware that he has put more money into funding public transportation, why is he not linking the use of public transportation to patriotism? Here he would have a way of quilting the use of public transportation to the war in the Middle East, the death of soldiers and innocent civilians, massive expenditures on that war, and the environment. And here, also, he could make a call for boosting public transportation in the suburbs, encouraging us to take the bus or a train to work, rather than drive our cars. And while he’s at it, he could address highschool kids, who are much more environmentally minded than the older generations, and encourage them to take the bus to school rather than driving their car. He could work to make this a “cool” or “hip” thing to do for the environment.

In addition to public transportation, he could call for a radical shift in the trucking industry. In the United States alone trucks travel trillions of miles a year. Now is the time to call for a shift from diesel to natural gas in trucks, or, ideally, some environmentally friendly, biodegradable fuel. It is also the time to call upon congress to give large tax cuts to families that buy hybrid cars and who do things to make their homes more energy efficient.

These are just a few things that come to mind. Once again, the point is not that Obama will get all that we want. We won’t. The point is that things have to be put out there to get anything. As a result of all that’s taken place in recent years, I believe Americans are gradually waking up to the devastation wrought by neoliberalism economically, environmentally, in terms of political instability throughout the world and so on. However, we need a kairotic act that links these things together and that registers them for the big Other as a sort of force field in the symbolic order. Nor can we drag our feet at this time in history. We are not living in times of business as usual where incrementalism and political pragmatism is an acceptable way of proceeding. As the environmental apocalypse continues to intensify we will witness massive economic instability as the result of food shortages and the scarcity of water and fossil fuels, more pandemics unleashed as a result of the world heating up, and political instability and war as a result of the scarcity of these resources. Perhaps Obama will find the courage to engage in such kairotic acts if he is lucky enough to be elected for a second term, but it’s increasingly difficult to see him getting re-elected. There is nothing pragmatic or realistic about proceeding in such a wishy washy manner where winning the support of the electorate is concerned. The damage is largely done in the Gulf, but perhaps something good can nonetheless come of this catastrophe.