Thinking at the edge of the apocalypse requires an ecological thinking. Yet ecology must be rescued from green ecology, or that perspective that approaches it as a restricted domain of investigation, pertaining only to rain forests and coral reefs. Ecology is a name of being tout court. It signifies not nature, but relation. To think ecologically is to think beings in relation; regardless of whether that being be the puffer fish, economy, or a literary text. Everything is ecological. Above all, we must think culture and society as ecologies embedded in a broader ecology. This entails overcoming that form of thought that restricts culture to an economy of signs and norms governing the functioning of those signs; as something that can safely bracket out the ecological. These things, of course, are elements in the ecology of societies.  Yet so too are infrastructure, material, waste, and energy.  Even ecological enunciations themselves are embedded in broader ecologies.  Ecological thought must include itself in its ecological investigations, practicing a certain sort of reflexivity, rather than treating itself as an observer outside of that which it observes.